Business Plan for KADM Multimedia Design Company

For a recent assignment which we had for our CS4047 – Multimedia Industry Perspectives at the University of Limerick

This was a group project, so four of us from the class, Adam, Kushal, Deirdre and I joined forces to come up with a business plan for a new multimedia design company based in Ireland and would eventually growing with the aid of virtual offices around the world.

We split the company up into the following areas, offering our expertise to the mix:

Web Development

  • Our vision and commitment is to designing elegant fully W3C compliant XHTML websites.
  • We offer everything from simple static brochure websites to powerful eCommerce Content Management driven websites.
  • We specialise in mostly Open Source web content management systems including: Drupal, WordPress and Simple CMS.
  • Search Engine Optimisation. We have the knowledge in setting up your web site so that it sits at the top of Google searches and the competition.
  • Email Marketing is an extremely cost effective way of sharing your message with your existing or previous clients. We recommend that all businesses collect as many email addresses as they can from their clients by asking them to opt into email communications which can we used to offer promotions and updates about products to people already using your servicesproducts.

Video Production

  • We are proficient in working with professional high end equipment,
  • We specialise in production process for the public sector, corporate and business clients.
  • We offer full digital video production service including new media channels.

Digital Photography

Digital Audio

  • Experience using industry standard software and equipment.
  • Experience using studio set ups to smaller home set ups for acoustic recordings to voiceovers and radio adverts.

Interactive Multimedia

Graphic Design

    We create logos, business cards, posters and any graphics you require for your company. We are skilled and experienced with these programs:

  • Photoshop
  • Illustrator
  • Inkscape
  • Photoscape
  • Flash

One of the main parts of the Business Plan which is the ‘Executive Summary’ which we used to sum up what our future will be all about.

Executive Summary

KADM Multimedia is an Irish based company that proposes to provide wide range of multimedia services. The company hopes to achieve this by offering high quality services based on various media types at a highly competitive price and ensuring that this price is passed on to our clients.
The company hopes to develop a wide range of multimedia services offered as packages that will meet customer’s needs. The range of services will cover the domains of Web Development, Digital Video and Audio Production, Graphic Design and Interactive Design.

The proposal

The main focus of this Business Plan document for us was to create a working document that will act as a road map to provide direction for the future operation of the business as well as to act as an introduction to the key individuals along with an outline of the services and activities that will be carried out by the KADM Multimedia team.

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