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Business Plan for KADM Multimedia Design Company

admin : November 18, 2011 18:32 : Blog

For a recent assignment which we had for our CS4047 – Multimedia Industry Perspectives at the University of Limerick

This was a group project, so four of us from the class, Adam, Kushal, Deirdre and I joined forces to come up with a business plan for a new multimedia design company based in Ireland and would eventually growing with the aid of virtual offices around the world.

We split the company up into the following areas, offering our expertise to the mix:

Web Development

  • Our vision and commitment is to designing elegant fully W3C compliant XHTML websites.
  • We offer everything from simple static brochure websites to powerful eCommerce Content Management driven websites.
  • We specialise in mostly Open Source web content management systems including: Drupal, Wordpress and Simple CMS.
  • Search Engine Optimisation. We have the knowledge in setting up your web site so that it sits at the top of Google searches and the competition.
  • Email Marketing is an extremely cost effective way of sharing your message with your existing or previous clients. We recommend that all businesses collect as many email addresses as they can from their clients by asking them to opt into email communications which can we used to offer promotions and updates about products to people already using your servicesproducts.

Video Production

  • We are proficient in working with professional high end equipment,
  • We specialise in production process for the public sector, corporate and business clients.
  • We offer full digital video production service including new media channels.

Digital Photography

Digital Audio

  • Experience using industry standard software and equipment.
  • Experience using studio set ups to smaller home set ups for acoustic recordings to voiceovers and radio adverts.

Interactive Multimedia

Graphic Design

    We create logos, business cards, posters and any graphics you require for your company. We are skilled and experienced with these programs:

  • Photoshop
  • Illustrator
  • Inkscape
  • Photoscape
  • Flash

One of the main parts of the Business Plan which is the ‘Executive Summary’ which we used to sum up what our future will be all about.

Executive Summary

KADM Multimedia is an Irish based company that proposes to provide wide range of multimedia services. The company hopes to achieve this by offering high quality services based on various media types at a highly competitive price and ensuring that this price is passed on to our clients.
The company hopes to develop a wide range of multimedia services offered as packages that will meet customer’s needs. The range of services will cover the domains of Web Development, Digital Video and Audio Production, Graphic Design and Interactive Design.

The proposal

The main focus of this Business Plan document for us was to create a working document that will act as a road map to provide direction for the future operation of the business as well as to act as an introduction to the key individuals along with an outline of the services and activities that will be carried out by the KADM Multimedia team.

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Online Community Research – The Drupal Community

admin : November 11, 2011 11:00 : Blog

As part of our Multimedia Industry Perspective module (CS4047) in the University of Limerick, we had to write a paper on our activities with an online support community.

For my community I choose the Drupal Support Community. My main reasons for choosing this community is the fact that I have been involved with it since January 2010 and have availed of it when I was in trouble and also contributed to it myself helping others.

The main aims of the community are making Drupal a better place. Drupal 7 which is the current release needs to be the best that it can be, and this is achieved through a dedicated team of deverlopers and user experience designers.

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My Ideal Job

admin : September 28, 2011 11:07 : Blog

To begin describing my ideal job I have to consider all the areas, which I am interested in. Then break those down into areas which I have excelled in and then of course at areas which I have been active in over the past few years while studying at the University of Limerick and completing some free lance work.

I have been very lucky over the past few years to work on some exciting projects which have helped me network and learn new and varied skills along with time and project management. I currently work as a Freelance web developer, specialising in Content Management driven websites on the Drupal, Wordpress platforms. I am also working part time with ‘Lero‘ the Software Engineering Research Centre based in the University of Limerick, through which I am a member of the Irish Computer Society. Here I work as a web developer, UX designer and IT technician. I also work on an educational outreach program which promotes computer science to second level students and now this is even branching out to primary school students. One of the main projects on work on with this is the Scratch Ireland website.

I have always been a fan of Innovative design companies, especially companies or designers who focus on several areas within the interactive design field. Design in itself is a broad area.

When I think of my ideal job and my ideal company to work for, I think of local company Impact Media. Their main areas of expertise are in, “Marketing, Advertising, Web Design & PR”. Since 2003 I have had a huge interest in Web Design and Graphic Design. I have built up my skills over the years, taking inspiration from different places and really enjoy reading articles and keeping up to date with W3C standards and innovations.

One of the most interesting designers which I have come across and have the honor of being connected with on Linkedin is Robyn Morris, who is an Australian Designer. I first discovered Robyn’s work through a book called “The Web Designers Idea Book”. Robyn has had a very interesting career since I first discovered his work. He started out as a freelance designer showcasing his work through his website Digital Mash. He then went on to work with HiiDef Inc as a product designer and partner but recently left to join the product design team at Facebook. Robyn has a really nice clean portfolio website which influenced my own. On his site he also gives really good inspiring advice to young designers about looking for work and building their portfolios.

HiiDef Inc are an interesting little group who run two websites Flavors.me which is a site to allow people to set up their own website within minutes and

The other site is Goodsie which is an online tool to allow people to set up an online shop with minutes. These are two very innovative sites which are user friendly and use eye catching designs.

I find inspiration in a company like HiiDef because they offer a lot to people a tool to set up an online presence and not go through a lot of expense and effort. It’s a system that puts the client in the driving seat and is a nice little business to set up.

Considering the companies, which I have mentioned, my Ideal Job is a job that offers me a lot of flexibility, the flexibility to work on different aspects of digital media. My ideal setting would consist of a design studio that has a graphic design area, a web design/development area that would allow me to work on my web development projects. A sound booth for recording voice-overs for online adverts and recording jingles for adverts. This audio would then be mixed in Pro Tools. These adverts would be for Viral Ad marketing campaigns. I would then have a green screen area to make some video cut aways for online adverts along with an editing suite, which would have Final Cut Pro or Adobe Premier Pro installed.

Ideally I would like to find myself in a company which offers me a creative challenge. Giving me the opportunity to learn and explore my skills and be challenged also.

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